About My Sister's Business The Black Woman's Road Map To Successful Entrepreneurship

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Format: Paperback
Pub. Date: 1996-08-29
Publisher(s): Touchstone
List Price: $20.48

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Summary

Sure, as a woman and an African American starting your own business, you will encounter boulders in your path. But black women in America have always had to be tenacious and resourceful. Don't even think about allowing age, the economy, racism, sexism and all those pesky irritants to stop you. The best argument against them is excellence.
Young, gifted and disciplined, Fran Harris is leading the way for all of us. In About My Sister's Business, she has shared her knowledge and experience with you, and it comes straight from the heart. This book is full of concrete advice on how to start your own business, create a business plan, raise capital, be your own marketing and publicity firm, run your business from your home, and much, much more!
She has also asked other entrepreneuring sisters to share their experiences with you. Allow their examples to lift, guide and inspire you. It's knowing that we're not alone that pulls us through. We're on this planet to support each other. We must keep the cycle going. That's why this book is invaluable.

Author Biography

Fran Harris has been the President of her own entrepreneurial venture, Nouveau Sports Marketing, for the past seven years.

Table of Contents

Forewordp. xi
Daily Affirmationp. xiv
Introductionp. xv
Opening Ceremoniesp. xvii
On Your Markp. 1
Your Personal Wake-Up Callp. 14
Get Readyp. 49
Everything I Need to Know about Entrepreneurship I Learned from Motherp. 63
Go!p. 67
Creating Your Company Culturep. 69
The Business Planp. 86
Financing Your Businessp. 112
Marketing, Public Relations and Advertising, Oh My!p. 128
Starting a Home Basep. 171
Work It, Girl!p. 187
Is Your Net Working?p. 189
Are You Etiquettely Fit?p. 203
Team Building Basicsp. 219
Closing Ceremoniesp. 233
African American Women Entrepreneurs in Historyp. 235
Recommended Reading and Resourcesp. 239
Indexp. 241
Table of Contents provided by Syndetics. All Rights Reserved.

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