Advances in Consumer Research,9780915552344

Advances in Consumer Research

by ;
ISBN13: 9780915552344
ISBN10: 0915552345
Format: Hardcover
Pub. Date: 1995-09-01
Publisher(s): Assn for Consumer Research
List Price: $142.62

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Table of Contents

Preface iii
ACR Conference Committee and Reviewers iv
Tabe of Ccontents and Conference Program
vii
Presidential Address
The Value of Theory in Consumer Research
1(8)
Alice M. Tybout
ACR Fellow's Awards
Awards, Rewards, Prizes, and Punishments
9(7)
Russelll W. Belk
Seven Pices of Wisdom on Consumer Research from Sandy, Quarter, Tommy, Matthew, Paul, Dave, and Dally: A Love Letter to ACR
16(5)
Morris B. Holbrook
Ethics, Morality and the Dark Side of ACR: Implications for our Future
21(28)
Jacob Jacoby
Responses to Jacoby's Fellow's Address
A Perspective on Using Computers to Monitor Information Acquisition
49(3)
James R. Bettman
Eric J. Johnson
John W. Payne
In Response to Jacoby
52(2)
Harold H. Kassarjian
Reply to Jacob Jacoby
54
Ivan L. Preston

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