Advertising and Identity in Europe,9781841500379

Advertising and Identity in Europe

by ; ; ;
ISBN13: 9781841500379
ISBN10: 1841500372
Format: Hardcover
Pub. Date: 2001-02-01
Publisher(s): Intellect L & D E F A E
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Author Biography

Jackie Cannon is Senior Lecturer in Spanish at Oxford Brookes University. Patricia Odber is Senior Lecturer in Hispanic Studies at Birmingham University. Robin Warner is Director of Portuguese Studies at Sheffield University.

Table of Contents

Acknowledgements v
Preface 1(4)
Image and Spanish Country of Origin Effect
5(13)
J. Enrique Bigne
Supra-Nationality and Sub-Nationality in Spanish Advertising
18(14)
Jackie Cannon
`Danes don't tell Lies'
On the Place of `Made In' Advertising in a Post-National Trading Environment
26(6)
David Head
Rhetorical Devices in Television Advertising
32(61)
P.M. Crompton
R. McAlea
Voices with or without Faces
Address and Reader Participation in Recent French Magazine Advertising
42(9)
Beatrice Damamme-Gilbert
What makes a Promotional Brochure Persuasive?
A Contrastive Analysis of Writer Self-reference in a Corpus of French and English Promotional Brochures
51(13)
Yvonne McLaren
This is Your Lifestyle
Self-Identity and Coherence in some English and Spanish Advertisements
64(12)
Robin Warner
The Dull, the Conventional and the Sexist
Portuguese Wine Advertising
76(9)
Cristina Agua-Mel
Spreading the Word and Sticking Your Tongue Out
The Dual Rhetoric of Language Advertising in Catalan
85(8)
Helena Buffery
Discovering Advertising
93(8)
Patricia Odber de Baubeta
Whose Prize is it Anyway?
Press Coverage of the 1998 Nobel Prize-Winner for Literature
101(11)
Sandi Michele de Oliveira
Nation and Nostalgia
The Place of Advertising in Popular Fictions
112(9)
Nickianne Moody
Between the Modern and the Postmodern
European Soap Operas and their Adverts
121(9)
Hugh O'Donnell
Fools, Philosophers and Fanatics
Modes of Masculinity in World Cup-Related Advertising
130
Anne M. White

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