Communication Theories Origins, Methods and Uses in the Mass Media,9780801333354

Communication Theories Origins, Methods and Uses in the Mass Media

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Edition: 5th
ISBN13: 9780801333354
ISBN10: 0801333350
Format: Paperback
Pub. Date: 2000-06-19
Publisher(s): Pearson
List Price: $194.91

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Summary

The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Internet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication. For readers interested in exploring mass communication theory.

Table of Contents

Contents vii
Preface xv
Part I The Changing Media Landscape 1(22)
Introduction to Mass Communication Theory
3(20)
Part II Scientific Method and Models of Mass Communication 23(48)
Scientific Method
25(22)
Models in Mass Communication Research
47(24)
Part III Perception and Language Issues in the Mass Media 71(60)
The Role of Perception in Communication
73(18)
Problems in Encoding
91(17)
Analysis of Propaganda: First Theories of Decoding and Effects
108(23)
Part IV The Social-Psychological Approach 131(86)
Cognitive Consistency and Mass Communication
133(18)
Theories of Persuasion
151(34)
Groups and Communication
185(16)
Mass Media and Interpersonal Communication
201(16)
Part V Mass Media Effects and Uses 217(90)
Agenda Setting
219(26)
The Knowledge-Gap Hypothesis
245(17)
Effects of Mass Communication
262(31)
Uses of the Mass Media
293(14)
Part VI Media Channels 307(82)
Mass Media in Modern Society
309(38)
Media Chains and Conglomerates
347(19)
Theories of Cyber Communication
366(23)
Part VII Bringing It All Together 389(12)
The Overall Picture
391(10)
Index 401

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