Electronic Media : An Introduction
by Gross, Lynne SchaferEdition: 10th
Format: Paperback
Pub. Date: 2009-05-13
Publisher(s): McGraw-Hill Humanities/Social Sciences/Languages
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Summary
This concise, student-friendly text teaches the essentials of electronic media and telecommunications. Exploring both the background and structure of this ever-evolving industry and the many ways in which media affects our lives, the text is directed at all students as consumers of media, as well as at students who plan to be media producers. The first section focuses on the various media forms (e.g. radio, the Internet), while the second addresses the functions of media (programming, advertising, etc.). The tenth edition features expanded coverage of contemporary methods and usages of communication, as well as the social significance of media, and how to obtain a job in electronic media.
Table of Contents
| Electronic Media Forms | |
| The Significance of Electronic Media | |
| A Rationale for Study | |
| A Matter of Terms | |
| Ownership of Media Devices | |
| Use of Electronic Media | |
| The Functions of Media | |
| a Presenting Entertainment | |
| b Disseminating News and Information | |
| c Aiding Commerce | |
| d Transmitting Culture and Customs | |
| e Acting as a Watchdog | |
| f Providing Relaxation and Companionship | |
| g Connecting People to Each Other | |
| The Democratization of Media | |
| Convergence, Proliferation, and Resilience | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| The Internet, Portable Devices, and Video Games | |
| Origins of the Internet | |
| Standardizing the Internet Design | |
| The Beginning of Email | |
| The World Wide Web | |
| Politicians Boost the Internet | |
| Refining the Internet | |
| a Browsers | |
| b Internet Service Providers | |
| c Search Engines | |
| Internet Growth and Temporary Downfall | |
| Radio on the Internet | |
| Napster and its Aftermath | |
| Voice Over the Internet | |
| Video on the Net | |
| Enter YouTube | |
| Social Networking | |
| Internet Abuses | |
| Portables Devices | |
| a Cell Phones | |
| b Personal Digital Assistants | |
| c Pods | |
| Video Games | |
| a The Early Days of Video Games | |
| b Down and Out--And Up Again | |
| c Games Take on a Variety of Forms | |
| d Console Wars | |
| e Games for the Internet and Beyond | |
| Issues and the Future | |
| Summary | |
| Suggested Web Sites | |
| Notes | |
| Early Television | |
| Early Experiments | |
| The Emergence of Broadcast Television | |
| The Freeze | |
| Early TV Programming | |
| Blacklisting | |
| The Live Era | |
| Color TV Approval | |
| Broadcast-Cable Clashes | |
| Prerecorded Programming | |
| The Quiz Scandals | |
| UHF and Cable TV Problems | |
| Early Cable TV Programming | |
| Reflections of Upheaval | |
| A Vast Wasteland? | |
| The Public Broadcasting Act of 1967 | |
| Government Actions | |
| Corporate Video | |
| HBO's Influence | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Modern Television | |
| Growth of Cable TV Programming Services | |
| Cable TV's Gold Rush | |
| The Beginnings of Satellite TV | |
| Home Video | |
| Broadcast TV in the 1980s | |
| Broadcast and Cable Legal Issues | |
| Growth of Hispanic Television | |
| Satellite TV Revived | |
| The Telecommunications Act of 1996 | |
| Telephone Company Entry | |
| Digital Videodiscs | |
| Enter TiVo | |
| Programming Changes | |
| New and Revised Networks | |
| Digital TV and HDTV | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Radio | |
| Early Inventions | |
| The Sinking of the Titanic | |
| World War I | |
| The Founding of RCA | |
| Early Radio Stations | |
| The Rise of Advertising | |
| The Formation of Networks | |
| Chaos and Government Action | |
| The Golden Era of Radio | |
| The Press-Radio War | |
| World War II | |
| Postwar Radio | |
| FM Radio Development | |
| The Restructuring of Public Radio | |
| College Radio | |
| The Changing Structure of Commercial Radio | |
| Satellite and HD Radio | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Movies | |
| Early Developments | |
| The First Movies | |
| Studio Beginnings | |
| Griffith and His Contemporaries | |
| World War I Developments | |
| Hollywood during the Roaring Twenties | |
| Sound | |
| The "Golden Years" of Moviemaking | |
| Hitchcock and Welles | |
| Color | |
| Hard Times | |
| The Road Back | |
| Mythmakers Lucas and Spielberg | |
| Moviemaking Today | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Electronic Media Functions | |
| Careers in Electronic Media | |
| Desirable Traits for Electronic Media Practitioners | |
| College Preparation | |
| Outside Activities | |
| Internships | |
| Networking | |
| Resumes and Reels | |
| Finding the First Job | |
| Interviewing | |
| Diversity | |
| Unions and Agents | |
| Compensation | |
| Types of Job Possibilities | |
| a Production | |
| b News | |
| c Programming | |
| d Engineering | |
| e Sales | |
| f Administration | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Programming | |
| Sources of Programs | |
| a Self-Produced | |
| b Related and Non-Related Media | |
| c Majors and Independents | |
| d Syndicators | |
| e Others | |
| Development | |
| The News Process | |
| a News Gathering | |
| b News Compilation | |
| Formats | |
| Scheduling | |
| a Scheduling Factors | |
| b Scheduling Strategies | |
| Drama | |
| Comedy | |
| Reality | |
| Games | |
| Music | |
| News | |
| Sports | |
| Talk Shows | |
| Documentaries and Information | |
| Religion | |
| Children's Programming | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Sales and Advertising | |
| Media to Customer Sales | |
| Media to Media Sales | |
| The Nature of Advertising | |
| The Role of Advertising Agencies | |
| Traditional Advertising | |
| Product Placement | |
| Interactive Internet Advertising | |
| Underwriting | |
| Advertising Cost Factors | |
| Advertising Practices | |
| Advertisement Production | |
| Advertising to Children | |
| Other Controversial Advertising | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Promotion and Audience Feedback | |
| Promotion | |
| Forms of Audience Feedback | |
| Audience Research Companies | |
| Sampling | |
| Collecting Data | |
| Analyzing Quantitative Data | |
| Qualitative Research | |
| Pretesting | |
| Other Forms of Research | |
| Reporting Results | |
| How Audience Measurement Is Used | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Laws and Regulations | |
| The Federal Communications Commission | |
| The Executive Branch | |
| The Legislative Branch | |
| The Judicial Branch | |
| The First Amendment | |
| Profanity, Indecency, and Obscenity | |
| Libel, Slander, and Invasion of Privacy | |
| Copyright | |
| Access to the Courts | |
| Licensing | |
| Ownership | |
| Equal Time | |
| The Fairness Doctrine | |
| Other Regulations | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Ethics and Effects | |
| Ethical Guidelines | |
| Ethical Considerations | |
| Effects of Media | |
| Organizations That Consider Effects | |
| a Citizen Groups | |
| b Academic Institutions | |
| High-Profile Effects | |
| a Violence | |
| b Children and Media | |
| c News | |
| d Women and Minorities | |
| e Sex | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Technical Underpinnings | |
| The Digital Process | |
| Audio Production Equipment | |
| Video Production Equipment | |
| The Electromagnetic Spectrum | |
| Terrestrial Radio Broadcasting | |
| Terrestrial Television Broadcasting | |
| Satellites | |
| Other Wireless Distribution | |
| Wire Transmission | |
| Pick Up and Carry | |
| Motion Picture Exhibition | |
| Radio Receivers | |
| TV Sets and Computer Monitors | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| The International Scene | |
| Early Film | |
| Early Radio | |
| The Colonial Era | |
| World War II and Its Aftermath | |
| Early Television | |
| Broadcasting's Development | |
| The Concerns of Developing Nations | |
| The Coming of Satellites | |
| Privatization | |
| The VCR | |
| The Collapse of Communism | |
| Indigenous Programming | |
| The Digital Age | |
| Issues and the Future | |
| Summary | |
| Suggested Websites | |
| Notes | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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