The Experience Economy,9780875848198

The Experience Economy

by
ISBN13: 9780875848198
ISBN10: 0875848192
Format: Hardcover
Pub. Date: 1999-04-01
Publisher(s): PERSEUS
Upgraded Edition: Click here!
List Price: $35.61

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

New Book

We're Sorry
Sold Out

Used Book

We're Sorry
Sold Out

eBook

We're Sorry
Not Available

Buy from our Marketplace starting at $0.59

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.

Author Biography

B. Joseph Pine II and James H. Gilmore formed Strategic Horizons LLP to explore the frontiers of business and help executives see the world differently.

Table of Contents

Preview Step Right Up ix
Welcome to the Experience Economy
1(26)
Setting the Stage
27(18)
The Show Must Go On
45(24)
Get Your Act Together
69(12)
Experiencing Less Sacrifice
81(20)
Intermission A Refreshing Experience
95(6)
Work Is Theatre
101(18)
Performing to Form
119(20)
Now Act Your Part
139(24)
The Customer Is the Product
163(22)
Finding Your Role in the World
185(22)
Encore Exit, Stage Right
205(2)
Notes 207(24)
Index 231(18)
Credits 249(4)
About the Authors 253

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.