Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage.
These are the
firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
RAJENDRA S. SISODIA (Waltham, MA) is professor of marketing and founding director of the Center for Marketing Technology at Bentley College. He has published nearly 100 articles in journals such as Harvard Business Review, Journal of Marketing, Journal of Business Strategy, Journal of Business Research, and many others.
JAGDISH N. SHETH (Atlanta, GA) is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. He has published 26 books and over 200 articles.
DAVID B. WOLFE (deceased) was an internationally recognized customer behavior expert, widely published in publications in the United States and abroad, and consultant to numerous Fortune 100 companies.
Prologue A Whole New World
Chapter 1 It’s Not Share of Wallet Anymore; It’s Share of Heart
Chapter 2 New Age, New Rules, New Capitalism
Chapter 3 The Chaotic Interregnum
Chapter 4 Employees–The Decline and Fall of Human Resources
Chapter 5 Customers–The Power of Love
Chapter 6 Investors–Reaping What FoEs Sow
Chapter 7 Partners–Elegant Harmonies
Chapter 8 Society–The Ultimate Stakeholder
Chapter 9 Culture–The Secret Ingredient
Chapter 10 Lessons Learned
Chapter 11 Crossing Over to the Other Side
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