Going to the Mines to Looj for Diamonds Experimenting with Military Recruiting Stations in Malls
by Fricker, Ronald D.; Fair, Christine C.Format: Paperback
Pub. Date: 2004-01-02
Publisher(s): RAND Corporation
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Summary
Decribes RAND's evaluation of the performance of the first year of operation of a prototype marketing-enchanced recruting station located in Potomac Mills outlet mall in Northern Virigina
Table of Contents
| Preface | p. iii |
| Figure | p. xi |
| Tables | p. xiii |
| Summary | p. xv |
| Acknowledgments | p. xxv |
| Acronyms | p. xxvii |
| Introduction | p. 1 |
| The Prototype Marketing-Enhanced Recruiting Station at Potomac Mills Mall | p. 13 |
| How the Potomac Mills Prototype Mers is Used | p. 27 |
| Potomac Mills Recruiting Station Production and Cost-Effectiveness | p. 51 |
| Qualitative Comparisons with Similar Recruiting Stations | p. 69 |
| Discussion and Recommendations | p. 87 |
| Appendix: Rand Military Career Center Evaluation | p. 99 |
| Bibliography | p. 103 |
| Table of Contents provided by Publisher. All Rights Reserved. |
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