Introduction |
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1 | (4) |
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5 | (2) |
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Always Answer the Question, ``Why Should This Customer Do Business with Us?'' |
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7 | (3) |
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Obey Marketing's First Commandment |
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10 | (2) |
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Customers Don't Care About You |
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12 | (2) |
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Always Precall Plan Every Sales Call |
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14 | (4) |
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Fish Where the Big Fish Are |
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18 | (2) |
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20 | (5) |
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25 | (3) |
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Killer Sales Question #1 |
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28 | (2) |
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Always Take the Best Seat in a Restaurant |
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30 | (2) |
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Don't Drink Coffee on a Sales Call |
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32 | (3) |
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You're Not at Lunch to Eat Lunch |
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35 | (2) |
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Never Wear a Pen in Your Shirt Pocket |
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37 | (2) |
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Killer Sales Question #2 |
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39 | (3) |
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Rainmakers Turn Customer Objections into Customer Objectives |
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42 | (4) |
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Always Make a ``Mid-Job, Next-Job'' Recommendation |
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46 | (3) |
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Treat Everybody You Meet as a Potential Client |
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49 | (3) |
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Heed the Biggest Buy Signal |
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52 | (2) |
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Killer Sales Question #3 |
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54 | (5) |
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Always Return Every Call Every Day |
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59 | (2) |
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Learn the ``Miles Per Gallon'' of Selling |
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61 | (4) |
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Beware the Myth of Time and Territory Management |
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65 | (3) |
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Always Taste the Wine Before a Wine Tasting |
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68 | (3) |
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71 | (4) |
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Always Do an Investment Return Analysis |
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75 | (3) |
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Never Forget: Everybody Is Somebody's Somebody |
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78 | (2) |
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Always Be on ``High Receive'' |
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80 | (3) |
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83 | (3) |
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If You Don't Care About the Answer, Don't Ask the Question |
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86 | (2) |
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88 | (3) |
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Present for Show, Close for Dough |
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91 | (2) |
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93 | (3) |
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Killer Sales Question #4 |
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96 | (3) |
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99 | (4) |
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Sell on Friday Afternoons |
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103 | (2) |
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``Break the Ice'' at the End of the Sales Call |
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105 | (3) |
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Use the Point System Every Day |
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108 | (2) |
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A Shot on Goal Is Never a Bad Play |
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110 | (3) |
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113 | (2) |
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Show the Chain, Sell the First Link |
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115 | (4) |
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Don't Talk with Food in Your Mouth |
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119 | (2) |
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Killer Sales Question #5 |
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121 | (3) |
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124 | (5) |
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129 | (2) |
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Be the Best-Dressed Person You Will Meet Today |
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131 | (2) |
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Why Breakfast Meetings Bring Rain |
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133 | (3) |
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136 | (3) |
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Killer Sales Question #6 |
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139 | (3) |
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Ten Things to Do Today to Get Business |
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142 | (2) |
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How to Recognize a Rainmaker |
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144 | (11) |
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The Rainmaker Extra: How to Dollarize |
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148 | (7) |
A Case Study: Mr. K. |
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155 | (12) |
Epilogue |
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167 | |