Loose-Leaf Managerial Economics and Business Strategy

by ;
Edition: 10th
Format: Loose-leaf
Pub. Date: 2021-02-18
Publisher(s): McGraw Hill
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Table of Contents

Chapter 1. The Fundamentals of Managerial Economics
Chapter 2. Market Forces: Demand and Supply
Chapter 3. Quantitative Demand Analysis
Chapter 4. The Theory of Individual Behavior
Chapter 5. The Production Process and Costs
Chapter 6. The Organization of the Firm
Chapter 7. The Nature of Industry
Chapter 8. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9. Basic Oligopoly Models
Chapter 10. Game Theory: Inside Oligopoly
Chapter 11. Pricing Strategies for Firms with Market Power
Chapter 12. The Economics of Information
Chapter Module Group A: Strategies to Change the Business Environment
Chapter Module Group B: Government in the Marketplace
CASE STUDY Spectrum—the Spawn of Time Warner Cable and Charter Communications— Navigates Challenges from Cord Cutting and Mobile Competition 

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