Media Management,9783540440055

Media Management

by ;
ISBN13: 9783540440055
ISBN10: 3540440054
Format: Hardcover
Pub. Date: 2003-02-01
Publisher(s): Springer Verlag
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Summary

As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.

Table of Contents

Introduction
The Only Way for the Media Industry to Grow and Profit Is with Content
3(14)
Max Ringlstetter
Andrej Vizjak
Part I New Perspectives: Convergence Is Redefining Content
17(24)
The Media: An Industry with Tradition at the Crossroads
19(6)
Mark Wossner
Mobile Multimedia -- A Driving Force Behind Industry Convergence
25(8)
Arne Dettki
Telecommunications and Media Companies: Competitors or Partners?
33(8)
Stefanie Gregg
Part II New Business Models: Numerous Old Models are Transforming into Many New Ones
41(60)
From Newspaper to News Filter
43(10)
Jorg Bartussek
Traditional Book Publishers Transforming into E-Publishers
53(6)
Stefanie Gregg
Delivering on the Promise of Digital Television
59(10)
Dale Raneberg
Celluloid Still in the Lead, but the Movies' Future Is Digital
69(8)
Andreas Spiegel
Bodo von Bassewitz
How Telecommunications Invest in the Media Industry
77(6)
Dale Raneberg
Online Service Providing -- Challenges in the Mass Medium Internet
83(6)
Christoph Klein
Market Newcomers in the Media Sector
89(12)
Daniel Ebert
Michael Weiß
Part III New Success Factors: Make It or Break It
101(38)
Eco-Systems -- a New Paradigm in the Media Industry
103(12)
Michael Weiß
Michael Schuster
Organization for Global Players in the Media Industry
115(8)
Andrej Vizjak
Andreas Spiegel
Profitable in E-Commerce by Focusing on Operational Efficiency
123(10)
Jan van der Oord
Value Growth in the Media Industry -- Success Factors for Integration
133(6)
Michael Weiß
Part IV New Practice: Media Companies Taking on the Challenges
139(44)
BCN -- Synergies and New Businesses for a Content Powerhouse
141(6)
Bodo Thielmann
Stephan Sieprath
Stephan Kaiser
BOL -- How to Deliver on Customer Promises and Be Profitable
147(16)
Holm Munstermann
Handelsblatt.com -- New Revenue Models for Traditional Print Media
163(10)
Arnd Polert
Gunnar Skrabs
Robert P. Paust
KirchMedia -- Synergies by Maintaining Cross-Media Balance
173(10)
Marcus Englert
Bernd Burger
Contributors 183

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