Modern Competitive Strategy,9781259181207

Modern Competitive Strategy

by ;
Edition: 4th
ISBN13: 9781259181207
ISBN10: 1259181200
Format: Paperback
Pub. Date: 2015-01-19
Publisher(s): McGraw Hill
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Summary

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries - all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels—undergraduate, MBA, and EMBA - and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length - module, quarter, or semester.

Table of Contents

INTRODUCTION

Chapter 1: What Is Strategy?

BUILDING COMPETITIVE ADVANTAGE

Chapter 2: Competitive Advantage

Chapter 3: Industry Analysis

Chapter 4: Strategy Over Time: Growth and Innovation

STRATEGY EXECUTION AND STRATEGIC PLANNING

Chapter 5: Strategy Execution

Chapter 6: Partnering

STRATEGIC BOUNDARIES

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Partnering

EXPANDING THE SCOPE OF THE FIRM

Chapter 9: Global Strategy

Chapter 10: New Business Development

Chapter 11: Managing the Multibusiness Firm

GOVERNING THE FIRM

Chapter 12: Corporate Governance

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