Foreword |
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vii | (4) |
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Acknowledgments |
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xi | |
Part One Welcome to a World Where One Size Fits One |
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1 | (14) |
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Relationships Are The Currency of The Future |
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3 | (12) |
Part Two Building Relationships One Customer at a Time |
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15 | (166) |
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Customer Rules for a One Size Fits One World |
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42 | (139) |
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1. The Average Customer Does Not Exist--Get to Know Us |
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43 | (26) |
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2. Make Our Experience Special: Give Us Something to Talk About |
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69 | (18) |
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3. If Something Goes Wrong, Fix It Quickly |
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87 | (16) |
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4. Guarantee Our Satisfaction |
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103 | (12) |
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5. Trust Us and We'll Trust You |
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115 | (6) |
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6. Don't Take Us for Granted |
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121 | (10) |
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7. Our Time Is as Important as Your Time |
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131 | (10) |
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8. The Details Are Important to Us--They Should Be to You |
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141 | (4) |
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9. Employ People Who Are Ready, Willing, and Able to Serve Us |
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145 | (22) |
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10. We Care Whether You're a Responsible Corporate Citizen |
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167 | (14) |
Part Three Building Relationships One Employee at a Time |
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181 | (106) |
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191 | (32) |
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The Challenges of Developing an Intrinsically Motivating Environment for the One Size Fits One World |
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223 | (2) |
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Ten Challenges for Building an Intrinsically Motivating Environment |
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225 | (62) |
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1. Creating a Cause Worthy of Commitment |
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227 | (4) |
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2. Building Core Values That Guide Performance |
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231 | (6) |
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3. Committing to the Truth and Sharing a Sense of Reality |
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237 | (2) |
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4. Ensuring that Every Person Has a Meaningful Role |
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239 | (6) |
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5. Increasing Accountability, but Not More of the Same |
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245 | (6) |
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6. Developing Ability Commensurate with Responsibility |
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251 | (4) |
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7. Building Cooperation Instead of Internal Competition |
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255 | (10) |
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8. Abolishing the Corporate Caste System |
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265 | (6) |
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9. Developing an Optimistic, Caring, and Supportive Environment |
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271 | (10) |
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10. Building Trust One Employee at a Time |
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281 | (6) |
Index |
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287 | (5) |
The Center For Innovative Leadership |
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292 | |