Planning, Implementing, and Evaluating Health Promotion Programs: A Primer
by McKenzie, James F.; Smeltzer, Jan L.Edition: 3rd
Format: Paperback
Pub. Date: 2001-01-01
Publisher(s): Benjamin Cummings
Other versions by this Author
List Price: $79.96
Rent Textbook
Select for Price
New Textbook
We're Sorry
Sold Out
Used Textbook
We're Sorry
Sold Out
eTextbook
We're Sorry
Not Available
How Marketplace Works:
- This item is offered by an independent seller and not shipped from our warehouse
- Item details like edition and cover design may differ from our description; see seller's comments before ordering.
- Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
- Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
- Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.
Summary
This comprehensive text provides students with the background and application information needed to plan, implement, and evaluate health promotion programs in a variety of settings. The third edition of Planning, Implementing, and Evaluating Health Promotion Programs has been updated from beginning to end. This revision includes 142 new references, the addition of four more planning models, updated information on working with multicultural groups (Chs. 4-5 and 8-11), and Web activities at the end of each chapter. In addition, an Instructor's Manual and Test Bank has been created for this text.
Author Biography
James F. McKenzie Ball State University Brad L. Neiger Brigham Young University
Table of Contents
All chapters conclude with “Summary,” “Questions,” “Activities,” and “Activities on the Web.”
Preface.
1. Health Education, Health Promotion, Health Educators, and Program Development.
Health Education and Health Promotion.
Health Educators.
Assumptions of Health Promotion.
Program Development.
Health Educators.
Assumptions of Health Promotion.
Program Development.
I. PLANNING A HEALTH PROMOTION PROGRAM.
2. Models for Health Education and Health Promotion Programming.
PRECEDE-PROCEED.
MATCH.
Consumer-Based Planning.
Other Planning Models.
MATCH.
Consumer-Based Planning.
Other Planning Models.
3. Starting the Planning Process.
Gaining Support of Decision Makers.
Creating a Rationale.
Identifying a Planning Committee.
Parameters for Planning.
Creating a Rationale.
Identifying a Planning Committee.
Parameters for Planning.
4. Assessing Needs.
What Is a Needs Assessment?
Acquiring Needs Assessment Data.
Conducting a Needs Assessment.
Assessment Protocol for Excellence in Public Health (APEX/PH).
Acquiring Needs Assessment Data.
Conducting a Needs Assessment.
Assessment Protocol for Excellence in Public Health (APEX/PH).
5. Measurement, Measures, Data Collection, and Sampling.
Measurement.
Levels of Measurement.
Types of Measurement.
Desirable Characteristics of Data.
Methods of Data Collection.
Sampling.
Pilot Test.
Ethical Issues Associated with Data Collection.
Levels of Measurement.
Types of Measurement.
Desirable Characteristics of Data.
Methods of Data Collection.
Sampling.
Pilot Test.
Ethical Issues Associated with Data Collection.
6. Mission Statement, Goals, and Objectives.
Mission Statement.
Program Goals.
Objectives.
Goals and Objectives for the Nation.
Documents Related to Healthy People 2000 and 2010.
Program Goals.
Objectives.
Goals and Objectives for the Nation.
Documents Related to Healthy People 2000 and 2010.
7. Theories and Models Commonly Used for Health Promotion Interventions.
Behavior Change Theories.
Health Behavior Models.
Cognitive-Behavioral Model of the Relapse Process.
Applying Theory to Practice.
Health Behavior Models.
Cognitive-Behavioral Model of the Relapse Process.
Applying Theory to Practice.
8. Interventions.
Selecting Appropriate Intervention Activities.
Types of Intervention Activities.
Designing Health Promotion Interventions.
Types of Intervention Activities.
Designing Health Promotion Interventions.
II. IMPLEMENTING A HEALTH PROMOTION PROGRAM.
9. Community Organizing and Community Building.
Community Organizing and Its Assumptions.
The Processes of Community Organizing and Community Building.
Planned Approach to Community Health (PATCH).
The Processes of Community Organizing and Community Building.
Planned Approach to Community Health (PATCH).
10. Identification and Allocation of Resources.
Personnel.
Curricula and Other Instructional Resources.
Space.
Equipment and Supplies.
Financial Resources.
Curricula and Other Instructional Resources.
Space.
Equipment and Supplies.
Financial Resources.
11. Marketing: Getting and Keeping People Involved in a Program.
Market and Marketing.
Marketing and the Diffusion Theory.
The Marketing Process and Health Promotion Programs.
Marketing and the Diffusion Theory.
The Marketing Process and Health Promotion Programs.
12. Implementation: Strategies and Associated Concerns.
Strategies for Implementation.
Concerns Associated with Implementation.
Concerns Associated with Implementation.
III. EVALUATING A HEALTH PROMOTION PROGRAM.
13. Evaluation: An Overview.
Basic Terminology.
Purpose for Evaluation.
The Process for Evaluation.
Practical Problems in Evaluation.
Evaluation in the Program-Planning Stages.
Who Will Conduct the Evaluation?
Evaluation Results.
Purpose for Evaluation.
The Process for Evaluation.
Practical Problems in Evaluation.
Evaluation in the Program-Planning Stages.
Who Will Conduct the Evaluation?
Evaluation Results.
14. Evaluation Approaches, Framework, and Designs.
Evaluation Approaches.
Framework for Program Evaluation.
Selecting an Evaluation Design.
Experimental and Control Groups.
Evaluation Designs.
Internal Validity.
External Validity.
Framework for Program Evaluation.
Selecting an Evaluation Design.
Experimental and Control Groups.
Evaluation Designs.
Internal Validity.
External Validity.
15. Data Analysis and Reporting.
Organization of Data.
Types of Analyses.
Interpreting the Results.
Evaluation Reporting.
Increasing Utilization of the Results.
Types of Analyses.
Interpreting the Results.
Evaluation Reporting.
Increasing Utilization of the Results.
Appendixes.
Appendix A: Examples of a News Release and Copy for a Newspaper Column.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: McSmeltzer Corporation Smoking Policy.
Appendix D: Model Ordinance Eliminating Smoking in the Workplaces and Enclosed Public Places (100% Smoke Free).
Appendix E: How to Select the Right Vendor for Your Company's Health Promotion Program.
Appendix F: Organizations/Agencies Offering Health Promotion Materials.
Appendix G: Health Behavior Contract.
Appendix H: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix I: Sample Medical Clearance Form.
Appendix J: Code of Ethics for the Health Education Profession.
Appendix K: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.
Appendix B: Examples of PSAs for Radio and Television.
Appendix C: McSmeltzer Corporation Smoking Policy.
Appendix D: Model Ordinance Eliminating Smoking in the Workplaces and Enclosed Public Places (100% Smoke Free).
Appendix E: How to Select the Right Vendor for Your Company's Health Promotion Program.
Appendix F: Organizations/Agencies Offering Health Promotion Materials.
Appendix G: Health Behavior Contract.
Appendix H: Examples of an Informed Consent Form for a Cholesterol Screening Program.
Appendix I: Sample Medical Clearance Form.
Appendix J: Code of Ethics for the Health Education Profession.
Appendix K: Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs.
References.
Name Index.
Subject Index.
An electronic version of this book is available through VitalSource.
This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.
By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.
Digital License
You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.
More details can be found here.
A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.
Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.
Please view the compatibility matrix prior to purchase.