Political Campaign Communication : Principles and Practices,9780742529687

Political Campaign Communication : Principles and Practices

by ;
Edition: 5th
ISBN13: 9780742529687
ISBN10: 0742529681
Format: Paperback
Pub. Date: 2004-01-01
Publisher(s): Rowman & Littlefield Pub Inc
List Price: $39.92

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Summary

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!

Author Biography

Judith S. Trent is a professor of communication at the University of Cincinnati.

Table of Contents

Preface xi
Part I Principles of Political Campaign Communication
1 Communication and Political Campaigns: A Prologue
3(18)
Importance of Political Campaigns
3(2)
Changes in the Political Campaign
5(8)
Technology in the 213 Election Cycle
13(1)
Communication and Political Campaigns
14(2)
Organization and Preview of Chapters
16(2)
Notes
18(3)
2 Communicative Functions of Political Campaigns
21(46)
First Political Stage: Surfacing
21(15)
Second Political Stage: Primaries
36(12)
Third Political Stage: Nominating Conventions
48(12)
Fourth Political Stage: The General Election
60(3)
Conclusion
63(1)
Notes
63(4)
3 Communicative Styles and Strategies of Political Campaigns
67(50)
Preliminary Considerations
68(12)
Styles and Strategies of Campaigns
80(31)
Conclusion
111(1)
Notes
111(6)
4 Communicative Mass Channels of Political Campaigning
117(30)
Early Studies
120(7)
Contemporary Studies
127(12)
Conclusion
139(4)
Notes
143(4)
5 Communicative Types and Functions of Televised Political Advertising
147(36)
Historical Development
148(5)
Types and Functions of Political Ads
153(11)
Televised Attack Advertising When the Candidate Is a Woman
164(9)
A Final Question
173(1)
Conclusion
174(1)
Notes
175(8)
Part II Practices of Political Campaign Communication
6 Public Speaking in Political Campaigns
183(36)
The Decision to Speak
183(8)
The Speech
191(8)
Political Speechwriting
199(9)
Surrogate Speakers
208(4)
Conclusion
212(1)
Notes
212(7)
7 Recurring Forms of Political Campaign Communication
219(48)
Announcement Speeches
220(9)
Acceptance Addresses
229(12)
News Conferences
241(11)
Apologias
252(7)
Conclusion
259(1)
Notes
259(8)
8 Debates in Political Campaigns
267(44)
History of Political Debates
270(4)
Deciding Whether to Debate
274(3)
Applying the Conditions Requisite for Political Debates
277(6)
Political Debate Strategies
283(9)
Effects of Political Debates
292(9)
Conclusion
301(1)
Notes
302(9)
9 Interpersonal Communication in Political Campaigns
311(28)
Interpersonal Communication between Candidates and Voters
312(10)
Interpersonal Communication between the Candidate and Prospective Financial Contributors
322(8)
Interpersonal Communication between Voters
330(3)
Conclusion
333(1)
Notes
334(5)
10 Advertising in Political Campaigns
339(50)
Developing a Master Plan for Political Advertising
342(3)
Basic Considerations in the Selection of Political Advertising Media
345(21)
Campaign Advertising Strategies
366(3)
Media and Other Types of Political Consultants
369(4)
Functions of Political Consultants
373(5)
Conclusion
378(1)
Notes
378(11)
Political Campaign Communication: An Epilogue 389(7)
Notes 396(3)
Selected Bibliography 399(4)
Index 403(8)
About the Authors 411

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