Positioning: The Battle for Your Mind,9780071373586

Positioning: The Battle for Your Mind

by ;
Edition: 1st
ISBN13: 9780071373586
ISBN10: 0071373586
Format: Paperback
Pub. Date: 2001-01-03
Publisher(s): McGraw Hill
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
     
     
     
    Android 2.2 +
     
    Our reader is compatible
     
     
    Kindle Fire
     
    Our reader is compatible
     
     
    Windows
    10 / 8 / 7 / Vista / XP
     
     
    Our reader is compatible
     
    Mac
     
     
     
    Our reader is compatible
List Price: $23.77

Buy New

Usually Ships in 5-7 Business Days
$22.64
Add to Cart

Buy Used

In Stock
$16.50
Add to Cart

Rent Book

Select for Price
Add to Cart
There was a problem. Please try again later.

Rent Digital

Rent Digital Options
Online:1825 Days access
Downloadable:Lifetime Access
$24.75
*To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.
$24.75*
Add to Cart
Buy from our Marketplace starting at $0.59

How Marketplace Works:

  • This item is offered by an independent seller and not shipped from our warehouse
  • Item details like edition and cover design may differ from our description; see seller's comments before ordering.
  • Sellers much confirm and ship within two business days; otherwise, the order will be cancelled and refunded.
  • Marketplace purchases cannot be returned to eCampus.com. Contact the seller directly for inquiries; if no response within two days, contact customer service.
  • Additional shipping costs apply to Marketplace purchases. Review shipping costs at checkout.

Summary

This business classic deals with the problems of communicating to a skeptical, media-blitzed public.

Author Biography

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

Table of Contents

Chapter 1. What Positioning Is All About.

Chapter 2. The Assault on the Mind.

Chapter 3. Getting Into the Mind.

Chapter 4. Those Little Ladders in Your Head.

Chapter 5. You Can't Get There From Here.

Chapter 6. Positioning of a Leader.

Chapter 7. Positioning of a Follower.

Chapter 8. Repositioning the Competition.

Chapter 9. The Power of the Name.

Chapter 10. The No-Name Trap.

Chapter 11. The Free-Ride Trap.

Chapter 12. The Line-Extension Trap.

Chapter 13. When Line Extension Can Work.

Chapter 14. Positioning a Company: Xerox.

Chapter 15. Positioning a Country: Belgium.

Chapter 16. Positioning an Island: Jamaica.

Chapter 17. Positioning a Product: Milk Duds.

Chapter 18. Positioning a Service: Mailgram.

Chapter 19. Positioning a Long Island Bank.

Chapter 20. Positioning a New Jersey Bank.

Chapter 21. Positioning a Ski Resort: Stowe.

Chapter 22. Positioning the Catholic Church.

Chapter 23. Positioning Yourself and Your Career.

Chapter 24. Positioning Your Business.

Chapter 25. Playing the Positioning Game.

An electronic version of this book is available through VitalSource.

This book is viewable on PC, Mac, iPhone, iPad, iPod Touch, and most smartphones.

By purchasing, you will be able to view this book online, as well as download it, for the chosen number of days.

Digital License

You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferable.

More details can be found here.

A downloadable version of this book is available through the eCampus Reader or compatible Adobe readers.

Applications are available on iOS, Android, PC, Mac, and Windows Mobile platforms.

Please view the compatibility matrix prior to purchase.