
The Self-Destructive Habits of Good Companies ...And How to Break Them (paperback)
by Sheth, Jagdish N.Rent Book
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Summary
Author Biography
Dr. Jagdish N. Sheth is a world-recognized authority on global competition, strategic thinking, and customer relationship management. Dr. Sheth is Charles H. Kellstadt Chair of Marketing Strategy in the Goizueta Business School at Emory University. He has served as a distinguished faculty member at the University of Southern California, the University of Illinois, Columbia University, and the Massachusetts Institute of Technology. Dr. Sheth has published more than two dozen books and hundreds of research papers in different areas of marketing and business strategy; many are considered classics in their fields. His books include The Rule of Three: Surviving and Thriving in Competitive Markets and Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets (both co-authored with Rajendra S. Sisodia). With Banwari Mittal, he co-authored ValueSpace: Winning the Battle for Market Leadership. He also co-authored Clients for Life with Andrew Sobel. His latest book, Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (Wharton School Publishing), was co-authored with Rajendra Sisodia and David Wolfe.
Table of Contents
Preface xxi
Foreword xxiii
1 Why Do Good Companies Go Bad? 1
2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy 19
3 Arrogance: Pride before the Fall 45
4 Complacency: Success Breeds Failure 75
5 Competency Dependence: The Curse of Incumbency 105
6 Competitive Myopia: A Nearsighted View of Competition 133
7 Volume Obsession: Rising Costs and Falling Margins 165
8 The Territorial Impulse: Culture Conflicts and Turf Wars 199
9 The Best Cure is No Cure at All 231
10 Endnotes 249
Index 263
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