Strategic Management with BusinessWeek Subscription Card and OLC Card,9780072980073

Strategic Management with BusinessWeek Subscription Card and OLC Card

by
Edition: 9th
ISBN13: 9780072980073
ISBN10: 0072980079
Format: Hardcover
Pub. Date: 2004-02-23
Publisher(s): McGraw-Hill/Irwin
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List Price: $203.28

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Table of Contents

Part One: Overview of Strategic Management

Chp.1 Strategic Management

Part Two: Strategy Formulation

Chp.2 Defining the Company Mission and Social Responsibility

Chp.2 The External Environment

Chp.4 The Global Environment: Strategic Considerations for Multinational Firms

Chp.5 Internal Analysis

Chp.6 Formulation Long-Term Objectives and Grand Strategies

Chp.7 Strategic Analysis and Choice in Single-or Dominant-Product Businesses: Building Sustainable Competitive Advantages

Chp.8 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value

Part Three: Strategy Implementation

Chp.9 Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment

Chp.10 Implementing Strategy: Structure, Leadership, and Culture

Chp.11 Strategic Control and Continuous Improvement

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