Strategic Marketing
by Cravens, David W.Edition: 6th
Format: Hardcover
Pub. Date: 1999-07-01
Publisher(s): Irwin Professional Pub
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Summary
Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciences Outstanding Marketing Educator Award.
Table of Contents
Part I: Market-Driven StrategyChapter 1. Market Driven StrategyChapter 2. Business and MarketingCase 1-1 Bertelsmann AG – ChinaCase 1-2 Wal-MartCase 1-3 EuroDisneyPart II: Situation AnalysisChapter 3. Market Vision, Structure, and AnalysisChapter 4. Segmenting MarketsChapter 5. Continuous Learning about MarketsCase 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 2. Business and MarketingCase 1-1 Bertelsmann AG – ChinaCase 1-2 Wal-MartCase 1-3 EuroDisneyPart II: Situation AnalysisChapter 3. Market Vision, Structure, and AnalysisChapter 4. Segmenting MarketsChapter 5. Continuous Learning about MarketsCase 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 1-2 Wal-MartCase 1-3 EuroDisneyPart II: Situation AnalysisChapter 3. Market Vision, Structure, and AnalysisChapter 4. Segmenting MarketsChapter 5. Continuous Learning about MarketsCase 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Part II: Situation AnalysisChapter 3. Market Vision, Structure, and AnalysisChapter 4. Segmenting MarketsChapter 5. Continuous Learning about MarketsCase 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 4. Segmenting MarketsChapter 5. Continuous Learning about MarketsCase 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 2-1 Iridium Case 2-2 NikeCase 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 2-3 Campbell SoupPart III: Designing Market-Driven StrategiesChapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 6. Market Targeting and Strategic PositioningChapter 7. Relationship StrategiesChapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 8. Planning for New ProductsCase 3-1 Johnson & JohnsonCase 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 3-2 McDonald’sCase 3-3 Apex Chemical CompanyPart IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Part IV: Market-Focused Program DevelopmentChapter 9. Strategic Brand ManagementChapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 10. Managing Value Chain RelationshipsChapter 11. Pricing StrategyChapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 12. Promotion, Advertising, and Sales Promotion StrategiesChapter 13. Sales Force and Direct Marketing StrategiesCase 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 4-1 Hill’s Science Diet Pet FoodCase 4-2 Hewlett-Packard CompanyCase 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 4-3 Yoplait USAPart V: Implementing and Managing Market-Driven StrategiesChapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Chapter 14. Designing Market-Driven OrganizationsChapter 15. Strategy Implementation and ControlCase 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 5-1 AirbusCase 5-2 United States Tobacco CompanyCase 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 5-3 MotorolaPart VI: Comprehensive CasesCase 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-1 Coca-Cola (Japan) CompanyCase 6-2 SystemSoft CorporationCase 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-3 Cima Mountaineering, Inc.Case 6-4 CUTCO InternationalCase 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-5 Highlights for Children, Inc.Case 6-6 L’Oreal Nederland BVCase 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-7 CapitalCase 6-8 Amtech CorporationCase 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-9 During AG (Fottle)Case 6-10 Optical Fiber CorporationCase 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-11 Murphy Brewery Ireland, LimitedCase 6-12 Golden Valley Microwave Foods, Inc.Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-13 The Bacova Guild, Ltd. (A)Case 6-14 Powrtron CorporationCase 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-15 Wind TechnologyCase 6-16 Dunkin' DonutsCase 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-17 Stone & LewisCase 6-18 Konark Television IndiaCase 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
Case 6-19 Wentworth Industrial Cleaning SuppliesCase 6-20 LoJack Corporation
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