Telecommunications : An Introduction to Electronic Media
by GROSS LYNNE S.Edition: 7th
Format: Paperback
Pub. Date: 1999-08-01
Publisher(s): McGraw-Hill College
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Summary
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners.Telecommunications: An Introduction to Electronic Media, 7/edivides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).
Table of Contents
Part I Electronic Media Forms
1 Commercial Radio2 Commercial Television3 Cable Television4 Noncommercial Broadcasting5 Other Forms of Telecommunications6 Corporate Telecommunications7 International Electronic MediaPart II Electronic Media Functions
8 Business Practices9 Programs10 Laws and Regulations11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
3 Cable Television4 Noncommercial Broadcasting5 Other Forms of Telecommunications6 Corporate Telecommunications7 International Electronic MediaPart II Electronic Media Functions
8 Business Practices9 Programs10 Laws and Regulations11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
5 Other Forms of Telecommunications6 Corporate Telecommunications7 International Electronic MediaPart II Electronic Media Functions
8 Business Practices9 Programs10 Laws and Regulations11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
7 International Electronic MediaPart II Electronic Media Functions
8 Business Practices9 Programs10 Laws and Regulations11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
9 Programs10 Laws and Regulations11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
11 Ethics and Effects12 Advertising13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
13 Audience Feedback14 Production and DistributionEpilogue Careers in Telecommunications
Epilogue Careers in Telecommunications
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