Tourism Research Methods : Integrating Theory with Practice,9780851999968

Tourism Research Methods : Integrating Theory with Practice

by ; ;
ISBN13: 9780851999968
ISBN10: 0851999964
Format: Paperback
Pub. Date: 2005-10-06
Publisher(s): Cab Intl
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Summary

Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyze tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.

Table of Contents

Contributors vii
Preface ix
Acknowledgements x
1 Introduction: Reflections on the Practice of Research
1(8)
Brent W. Ritchie, Peter Burns and Catherine Palmer
2 Ethics in Tourism Research: Objectivities and Personal Perspectives
9(12)
Chris Ryan
3 Feminist and Gender Perspectives in Leisure and Tourism Research
21(16)
Cara Aitchison
4 The Case Study in Tourism Research: a Multi-method Case Study Approach
37(12)
Sue Beeton
5 Using Visual Evidence: the Case of Cannibal Tours
49(14)
Peter Burns and Jo-Anne Lester
6 Action Ethnography: Using Participant Observation
63(10)
Stroma Cole
7 Tourism Research Practices and Tourist Geographies
73(12)
David Crouch
8 Revisiting Delphi: the Delphi Technique in Tourism Research
85(14)
Brian Garrod and Alan Fyall
9 Interviewing: a Focus on Qualitative Techniques
99(20)
Gayle R. Jennings
10 Applying the Mystery Shopping Technique: the Case of Lunn Poly 119(12)
Graham Miller, Simon Hudson and Rochelle Turner
11 Longitudinal Research Methods 131(18)
J.R. Brent Ritchie
12 Framing Analysis: Examining Mass Mediated Tourism Narratives 149(14)
Carla Almeida Santos
13 GIS Techniques in Tourism and Recreation Planning: Application to Wildlife Tourism 163(16)
Pascal Tremblay
14 A Qualitative Approach to the Ethical Consumer: the Use of Focus Groups for Cognitive Consumer Research in Tourism 179(12)
Clare Weeden
15 Content Analysis 191(20)
C. Michael Hall and Andrea Valentin
16 Using Cluster Analysis to Segment a Sample of Australian Ecotourists 211(10)
David Weaver and Laura Lawton
17 The Future of Tourism Research 221(10)
C. Michael Hall
Index 231

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