Transformative Consumer Research for Personal and Collective Well-Being

Today there is an unmistakable urgency for applied research that builds on rich theories and methodological rigor to more fully understand and alleviate the negative influences of consumption and to understand and develop its positive influences. This volume is the first of its kind in the consumer research field to serve as a single-source compendium of the latest insights on consumer behavior and well-being.This book represents leading scholarship from a movement called Transformative Consumer Research that emanates from the international Association for Consumer Research.ãThe international experts serving as chapter authors tackle such complex matters as food labeling and obesity, the neuroscience of addictions, alcohol and tobacco consumption, compulsive buying, gambling, online pornography, materialism and environmental sustainability, credit card and other problems, while offering good advice for promoting consumer wisdom. The state of current knowledge, new data, innovative and provocative perspectives and future directions encompass the book.ãThis comprehensive volume will be of interest to consumer researchers, social marketing professors and researchers, policy makers, businesses in pursuit of corporate social responsibility and consumers themselves.ã