Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull; Phil Myers; David Meerman ScottFormat: eBook
Pub. Date: 2008-09-01
Publisher(s): Wiley
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Summary
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
Table of Contents
| Why Didn't We Think Of That? | |
| Products and Services That Resonate | |
| Tuned In - The Process And The Book | |
| Why Listen To Us? | |
| The Realtor Who Resonates | |
| Getting Tuned In | |
| The Resonator | |
| The Tuned In Organization | |
| Is Tuned In For You? | |
| What Led To Tuned In? | |
| Chapter Summary | |
| Tuned Out. . .And Just Guessing | |
| Eliminate The Struggle To Make Connections With Your Marketplace | |
| But We're The Experts!The Dollar Nobody Wanted | |
| If We're Not Tuned In, What Are We? | |
| Debunking The Myth That "Innovation Is Everything" | |
| Deb<$$$> | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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