ZAPP! is a modern-day fable that explores the concept of empowerment in easily recognizable and applicable terms. It details what managers and organizations must do to create and maintain an empowered work force - dedicated to constant improvement in terms of quality, output, sales and customer satisfaction. Most managers know that revitalization in their companies must occur from the ground up. But how can they get that message to employees without applying the kind of pressure that makes them even less productive? Much more accessible than other works on participative management, ZAPP! shows managers how to encourage responsibility, acknowledgement, and creativity so that employees feel they 'own' their jobs. With hands-on examples, ZAPP! shows readers the basics that allow them to use this principle in every situation, from large meetings to one-on-one conversations to formal evaluations, and really get results. ZAPP! has been inspiring managers worldwide for more than a decade, selling 4 1/2 million copies in 10 languages.

William C. Byham, PhD, is president and cofounder of Development Dimensions International (DDI), which specializes in aligning clients’ people strategies with their business strategies. He is an internationally renowned speaker and has received numerous awards and citations, including Entrepreneur of the Year (1994) and CEO Communicator of the Year (1996). Byham lives in Pittsburgh, Pennsylvania.

Jeff Cox is the author of 20 books, has hosted two TV series, and was managing editor of Organic Gardening magazine for more than a decade. He lives in Sonoma County, California.